A Student’s Smart Microsoft Rebranding Is Better Than The Real Thing

10 Jul

When Microsoft unveiled their new branding, I was mildly impressed. It was simple, but too much like what they’d already done; not enough impact for my taste. This student’s spectacular 3-day rebranding project proves that you can take an already successful brand, keep simplicity, and still make an impact. If anything, this is full of great examples of how to mock up a rebrand.

These allow the icon to work under different umbrellas, while maintaining the overall identity.



AIGA 100 Show!

15 May






AIGA 100 Show is Almost Here: GET YOUR TICKETS NOW!

Act Now! This is one event you don’t want to miss. Did we mention it was being held at Salt Lake’s best example of Egyptian Revival architecture, the Masonic Temple? This is one night you don’t have to be a freemason in order to gain access.

AND as you are viewing the exceptional designs from the past year, you will be feasting on Mr. Adam Kreisel’s amazing culinary creations. Here is just a sample of what is to come: Lemongrass and Ginger-Braised Pork Shoulder Sliders, Shitake Mushroom and Chorizo Ragout, Lightly-Curried Carrot and Parsnip Bisque.

Saturday, May 19th 2012
Masonic Temple
650 East South Temple
Salt Lake City, UT

Ticket Pricing:
$30 :: AIGA Student Members
$35 :: AIGA Members
$45 :: Non-Members, General Public
(Tickets are $10 More at the Door)

PROFESSIONALS: Purchase a new AIGA membership and get into the 100 Show for FREE!
*Email your confirmation receipt to jim@slc.aiga.org
*Offer does not apply to student memberships

Design Student Resource

1 May

This is a pretty cool website I wish I knew about my first year in the program.

Check it out.


Beautifully Designed Poster Instructions

21 Mar

This comes from The Daily Heller, Print Magazine’s blog page. It’s a great little visual guide from 1989 with do and don’t tips, and is incredibly designed.




Sweet Nike Animation, Great 3D Design

25 Feb

This animated ad explains Nike’s newest running shoe technology. From a design perspective, it’s beautifully done.


Collaborative Zine Project!

8 Feb

We had so much fun and success with our first zine project that we decided to do it again, this time just a little differently. It’s going to be a collaborative zine! Everyone designs one spread (with our theme), we’ll put the book together (including a fancy letterpress cover) and supply everyone with a copy! It’s for AIGA members only, so make sure you renew your membeship if you need to. Now is the perfect opportunity. From now until February 20th it’s only $50 to join or renew membership!

Zine spread details:

Theme: The End of the World
Size: two 8 x 8 inch pages (one 8 x 16 inch spread)
Medium: Open

We will print the zines in full color and full bleed, so have fun with this!
Please email us (aiga.utah@gmail.com)  if you are planning on participating. You must send your file to aiga.utah@gmail.com by March 19th!

We hope everyone participates!

Photography Workshop, Feb 8th

22 Jan

In two weeks there’s going to be a photography workshop for shooting your portfolio on a brown bag budget. It’s going to be great. It’s only $5 for members. Register here! 

Wednesday, February 8, 7:00PM – 8:30PM

The Salt Lake City Library
210 East 400 South
Lower level rooms B & C
Salt Lake City, UT 84111